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With prices falling and unit sales increasing only slightly faster than the overall population, book publishers might understandably think of the market as something close to a zero-sum game. That perspective could change if we look at publishing through some different lenses.
Offering Access
Platforms like Safari Books Online (O'Reilly Media) and VitalSource Bookshelf (Ingram Content Group) offer users access to book content targeted at specific audiences. By working with a range of publishers, these platforms combine digital access with content breadth and depth.
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Brian O'Leary
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Brian O'Leary is the founder and principal of Magellan Media Partners, a publishing consultant that helps enterprises with media and publishing components.
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