Buyer's Guide: Why Ecommerce is a Strategic Imperative
Meanwhile, ebooks have transitioned from a growing trend to a business imperative. Aided by the explosion of tablet computers and ereaders like Amazon's Kindle, ebook sales have surged in recent years, now accounting for nearly 30% of U.S. book sales in 2013.
The bottom line is this: The introduction of mobile technologies like smart phones and tablets is fueling vast shifts in consumer behavior and consumer expectations. To keep pace, book publishers must get to where their customers already are-connected, digital, and on the move. Consumers can, and now expect to, purchase and/or consume books whenever and wherever they want. Book publishers should be aligning their web presence, their digital tools, and their IT to enable customer engagement in the online sphere, with ecommerce firmly at the center of it all.