Not Just Kids Stuff
Also, with the suppliers that we work with, the quality of traditional printing is so high that this has not become something that matters to us at this point. This is not to say that we would not explore it and use it for other books as they come up.
Q: In general, how do you view the importance of technology related to your job and what you do?
A: Our biggest challenge is always to find a more economical way to produce the book, without compromising quality. It's easy to save money by lessening the grade of paper or changing the binding or changing a sewn book to a perfect-bound book.
That doesn't take a lot of thought--it's not a challenge. The challenge is to try to find other ways that can help us save money, yet not compromise the quality.
For example, I do a lot of work overseas. My biggest problem in working overseas is that it is three days there and three days back for a package. I was very interested in Wam!Net; now there's Vio, which we are also looking at.
So if I could get something like that, which could move files back and forth quickly, that would be fabulous. I could send off my artwork, they could send me my low-res files. Time is money, and schedules get shorter and shorter all the time.
Q: How do you approach the job of keeping up with technology?
A: Reading about it through the various trade magazines, like yours and Publisher's Weekly, for example.
Talking to other colleagues in the industry is very important. Production people are great in that they share knowledge and communicate with one another. If one of us runs into a situation we can call another one up and have a really good discussion and we arrive at good solutions.