Special Advertising Section: Digital Printing: The Burgeoning Business of Books
There’s money on the table
in book production
By
Noel Ward
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In fact, such firms see ebooks and tablets as helping grow their business. While the latest titles from name-brand authors have both electronic and traditional versions, the greatest potential for print providers is not the best-seller list. Second-tier fiction and most nonfiction titles are also appearing in both formats with the resulting lower print volumes making them a great fit for digital presses and demand-driven production volumes. Digital presses are also seeing a growing volume of titles from new authors because the economics make it easier for smaller publishers to produce short runs economically and test the market for unknown writers.
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Noel Ward
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