E-MarketingStrategy: 4 Tips and Tools for Tracking Your Web-Marketing Effectiveness
Remember the old trope: You can’t improve what you can’t measure.
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Google Analytics will tell you how many visitors are coming to your site from Facebook, from Twitter, from any blogs you've been working with, and from anywhere else on the web. If you're running an e-commerce site, Google's data will tell you how much money each traffic source has earned for you. If you set up a broader conversion goal within Google Analytics—such as a newsletter sign-up, or a request for information, or a visit to your directions page—Google will track those for you as well.
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- Jim Morrison
J.S. McDougall
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