E-MarketingStrategy: 4 Tips and Tools for Tracking Your Web-Marketing Effectiveness
Remember the old trope: You can’t improve what you can’t measure.
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Careful review of the data in your Google Analytics account will help you understand which of your efforts are paying off, and which are not.
Harvest
Harvest (HarvestApp.com) is time-tracking software I recommend companies use to easily record the amount of time employees spend on certain tasks. Within Harvest you can set up employee accounts, projects and tasks. Set up an account for each of the folks you've got working on your Web marketing. Then, create a project—such as your Weekly Twitter Contest—that you run every week. When your folks sit down to begin running the Twitter contest, they just start their Harvest timer, and then shut it off when they're done.
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J.S. McDougall
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