E-MarketingStrategy: 4 Tips and Tools for Tracking Your Web-Marketing Effectiveness
SEOmoz
We've entered an age of intelligent search engines. In March 2011, Google updated its search engine software to factor social media metrics into its ranking system. This is what Google is calling the Panda Update.
Google still looks at your site to determine the quality of your information, and it still also looks at who is linking to your site from around the Web. But now Google is also looking at how many times your content is shared, tweeted, liked, blogged and so on. Google is also tracking how long people stay on your site after finding you in search, and how many pages they look at once they're there. Google can now actually (fairly closely) determine if people like your site or not—and not in the Facebook way. I mean actually enjoy it. This means that in order to perform well on search engines, you must provide quality content that people enjoy and share.
- People:
- Jim Morrison