E-MarketingStrategy: 4 Tips and Tools for Tracking Your Web-Marketing Effectiveness
Remember the old trope: You can’t improve what you can’t measure.
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You can run a simple report at the end of the week comparing the money you spent to pay the employee to run the project versus the money Google Analytics is telling you you've brought in. This is a very crude, but helpful and quick profit-and-loss snapshot for the week's Twitter contest.
Keep in mind when running the numbers that there is more to these social media activities than bringing in immediate sales. While you may see a loss for particular social media activities—the contest for example—you may have gained a great number of new potential customers. View the individual profitability in the context of your larger Web-marketing efforts.
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J.S. McDougall
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