Digital Directions: Tear Down the Silo
Publishers need to understand the taxonomies relevant to their fields and apply these subject labels systematically. Every publisher needs to create or join a taxonomy group and participate in the standards' evolution. Both editorial and production folks need to be involved.
8. Learn From Partners. Service providers and product-development partners are critical to digital success. One of the great ways that service providers can drive a publisher forward is in the learning process that occurs when staff and partners interact. Good vendors are like good coaches, eager to help publishers learn more about digital media and the services they provide. But often they're left without players; there is no one to catch the ball. … It's time to catch the ball. BB