Digital Directions: Tear Down the Silo
4. A Repository of One's Own. Maintain a repository of your content—both production assets (manuscripts, illustrations) and final output (InDesign, ePub, etc.). Don't let your service providers be the only ones with authoritative archives of your products. 'Nuff said.
People Strategy
5. Manuscript Approvals. Get authors and editors to sign-off on content at the manuscript stage. Many publishers edit significantly after the work has been composed for print, which creates a host of production delays from revisions to e‑book conversions. If the only final, authoritative, approved content is in an output format (such as an InDesign file for print) then cross-media delivery is a challenge. A .docx manuscript is a far better place to house the authoritative text. Heavily illustrated titles notwithstanding, treat the manuscript with the reverence it deserves: the DNA of your product.
- Companies:
- Microsoft Corp.
- People Magazine