Digital Directions: Tear Down the Silo
7. The Taxonomy Team. Taxonomy is a fancy word for subject labeling. I am not talking just about the rather broad BISAC (book industry subject and category) and LOC (Library of Congress) subject categories, but the granular terminology that is unique to each field and subject domain. Subject-matter tagging is a critical way to add value to content, to reuse the same content in different contexts, and to aid discovery and use. Subject tagging, such as those found in ONIX (Online Information Exchange), facilitates distribution, discovery and sales. More detailed subject tagging at the chapter and paragraph level allows for even more precise and detailed descriptions, supporting not only distribution, but integration of the content with software applications. Tagging is key to digital success.