Digital Directions: Tear Down the Silo
2. Product Clusters. When contemplating new products, try to develop an acquisition and development strategy based upon a cluster of print and digital offerings within one title or one series of titles that reinforce the value of one another. An interactive tablet application to support an educational print title would be one example of this. Make the whole greater than the sum of its parts. Don't make the digital offerings just e-book versions of print titles. Think through what can be done in digital that cannot be done in print, and exploit the heck out of it.