Digital Directions: Tear Down the Silo
8 tips for uniting digital and print.
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Product Strategy
1. Publishing Programs. Publishing agendas are often serendipitous, with the decision to publish a title dictated by what comes in the door. This leads to a lack of coherence to the evolution of the list, and creates some challenges. Digital product development is much more efficient when templates, taxonomies and technology components can be reused over a range of related titles within a subject domain.
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- Companies:
- Microsoft Corp.
- People Magazine
Andrew Brenneman
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