Digital Directions: Tear Down the Silo
6. Disband Your Digital Media Group. Before it was generally acknowledged that the future of all publishing was digital, many organizations created a group for "All Things D." This was typically a group of firebrands dedicated to disruptive change. At this point, it is probably counterproductive to have a "digital group." Publishing is digital, and every department needs to have digital priorities of its own. Tear down your digital silo and reuse the parts. Fold the best and brightest of your digital teams into your core departments: marketing, editorial and production. Bye-bye, digital group. It was fun!