Reaching Today’s Kids
An interview with Lisa Holton, president, Scholastic Trade Books and Book Fairs
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● How do you ensure that the content is not too mature, yet appeals to them?
Holton: Kids, just like 10 and 20 years ago, just respond to great writing. They really do. Dav Pilkey writes “[The Adventures of] Captain Underpants,” which on the surface seem really silly, but in fact they are genius in understanding the audience. … That’s what the kids respond to. It’s not that someone set out to try and capture where they are. It’s just that he’s writing straight from his heart.
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Peter Beisser
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