Reaching Today’s Kids
An interview with Lisa Holton, president, Scholastic Trade Books and Book Fairs
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We’re publishing a new series—“Main Street” from Ann Martin, the author of “The Baby-Sitters Club.” It’s as if she’s channeling eight- or nine-year-old girls. And she’s not setting out to write to them. It’s her voice and where she comes from. …
● What kind of push has been made to meet the demand for content in electronic form in the past year?
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Peter Beisser
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