Reaching Today’s Kids
An interview with Lisa Holton, president, Scholastic Trade Books and Book Fairs
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● What is the biggest challenge, beyond competing with other forms of media, that children’s book publishers are going to face as an industry in 2007?
Holton: I would say two things. First, the economy. Honestly, I think we’re facing what everyone else is facing. Not only in terms of rising prices in our own industry, but simply where people are in the U.S. economy and how much disposable income they have.
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Peter Beisser
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