Reaching Today’s Kids
An interview with Lisa Holton, president, Scholastic Trade Books and Book Fairs
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Holton: It’s something we believe is only going to become more integrated into our own business. It’s something that goes very much hand in glove when we think about our publishing program. This year, for example, when we published the new “Captain Underpants,” we already had a fantastic Web site that many kids visited. One of the many things we did was send a ‘Purple Potty’ on tour across the United States. You could actually go online and track the Purple Potty.
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Peter Beisser
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