Reaching Today’s Kids
An interview with Lisa Holton, president, Scholastic Trade Books and Book Fairs
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We also have a very cool book club, called Flashlight Readers, and it’s kind of an interactive game. It’s about reading the book and translating the experience online. We’re working on several different projects like that.
● Is this done in conjunction with the writers?
Holton: We work very closely with the writers. It’s their characters, it’s their world. Clearly, the marketing department is a big part of it, and they collaborate. But ultimately the more the writer’s voice and world and characters … come through in every single medium, the stronger it’s going to be.
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Peter Beisser
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