Barefoot Books Reaches 20,000 Listeners (and Counting) With Weekly Podcast
Chief Marketing Officer John Bigay on using new media to broaden the children's publisher's audience.
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Joe Keenan
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Extra: How has the response been to the podcasts so far?
Bigay: The response has exceeded our expectations. Last week's podcast ranked in the top 10 on iTunes/Kids and Family. To date, nearly 20,000 people have listened to them, and the program just launched a little over a month ago. We’ve heard from many families who have subscribed to the podcast that they look forward to each new episode that comes out every Wednesday. Recently, a parent told us, “I’m not sure how we managed our daily commute without the podcast stories. They make car rides with our children much more fun.”
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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