Barefoot Books Reaches 20,000 Listeners (and Counting) With Weekly Podcast
Chief Marketing Officer John Bigay on using new media to broaden the children's publisher's audience.
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Joe Keenan
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Extra: What's the selection process for choosing which books to feature in the podcast?
Bigay: The first 25 stories are based on some of our best-selling titles, including “Animal Boogie,” “The Real Princess” and “Portside Pirates.” The podcasts are narrated by celebrated actors, including Juliet Stevenson and Jim Broadbent, with songs by well-known children’s musicians such as [Steve Roslonek of PBS'] SteveSongs and Fred Penner. In the future, we plan to incorporate selections based on audience feedback.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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