Barefoot Books Reaches 20,000 Listeners (and Counting) With Weekly Podcast
Chief Marketing Officer John Bigay on using new media to broaden the children's publisher's audience.
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Joe Keenan
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Extra: What other plans does Barefoot Books have to incorporate new media into its offerings?
Bigay: Having people experience firsthand what Barefoot Books is all about through new and exciting forms of media that families can easily access is one of our primary objectives. We're creating a wide array of free digital content to engage people with Barefoot Books. We have a series of animated videos based on some of our best-selling books, including “Animal Boogie” and “Driving My Tractor.” These digital shorts can be found on Barefoot Books’ YouTube channel, as well as on our website.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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