Self Publishing: Friend or Foe?
Hosting their own self-publishing services internally gives publishers the opportunity to bring into their stable some of the most savvy self-promoting authors, while the ones who are less adept at promotion can make use of services offered by the publisher.
Publisher Hay House Inc.'s self-publishing division, Balboa Press (also the result of an Author Solutions partnership), offers a range of services for authors, from publishing packages of various sizes and prices to events such as I Can Do It!, a series of conferences that leverage Hay House's event and self-help expertise to provide motivation and inspiration for writers. It's one example of the ways publishers can utilize existing assets to create products geared to the writer's market.