Self Publishing: Friend or Foe?
Publishers are beginning to accept—and even embrace—the self-publishing movement.
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If a book gets some traction through author marketing and sales efforts, that itself becomes a selling point for pitching the book to a wider market such as bookstores, according to Nikolai. "Those that continue to gather momentum are then considered for acquisition by our Nelson team, and some are offered traditional publishing contracts. When this happens, the WestBow titles flow into our regular release system with our corporate marketing and sales support, like any other title," he says.
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Jim Sturdivant
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