Self Publishing: Friend or Foe?
Publishers are beginning to accept—and even embrace—the self-publishing movement.
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"The best partners are those who offer branded services that can only be delivered through their imprints," Weiss says. "So, for example, at Hay House, if an author has the ability to do a book signing at the I Can Do It! event—and sometimes they get 4,000 people at these events—and you can only do it through the Hay House self-publishing imprint, that's something that gives the author who publishes with Balboa Press a differentiator from somebody that publishes with [Author Solutions imprint] AuthorHouse, for example. So we are constantly looking for unique things [to do] with our partners that can add value and that can only add value through their own imprints."
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Jim Sturdivant
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