Self Publishing: Friend or Foe?
Publishers are beginning to accept—and even embrace—the self-publishing movement.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
6 Comments
Comments
Kevin Weiss, president and CEO of Author Solutions, calls this a "farm system" for authors. Publishers, he says, get a chance to track not only emerging talent, but possibly, market trends. "They get a chance to look and see what people are actually writing," he says. "They look at sales data, content, platforms the authors have [for promotion]. Many authors today spend time marketing themselves and their books. A lot today will take the advance [they get if offered a contract] and turn it around, and invest it into marketing."
6 Comments
View Comments
E
Jim Sturdivant
Author's page
Related Content
Comments