Hooked on Rapid Growth
Chip Paucek, Hooked on Phonics CEO, offers a behind-the-scenes look at his company’s major expansion and new products.
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• HOP recently has had an explosion of new product launches in a relatively short span of time. To what do you attribute this growth?
Paucek: When Educate Inc. bought Hooked on Phonics in 2005, there was a total of four products in the line. In order for us to drive retail growth, we needed to expand our line, so we have the right products to place in the most opportunistic sections at retail. For example, we introduced a line of workbooks to sell in book sections [of stores], and we added new “Hooked on” titles, such as “Handwriting,” “Spelling” and “Language” programs, to further increase our retail presence.
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Janet Spavlik
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