Hooked on Rapid Growth
Chip Paucek, Hooked on Phonics CEO, offers a behind-the-scenes look at his company’s major expansion and new products.
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Our tour bus will be outfitted with the latest and greatest “Hooked on Phonics” reading programs, such as “Learn to Read” and our new “Discover Reading” program for infants and toddlers, as well as new electronic games from Zizzle.
We’ll be hosting three-day events in each market, including a retail day, to generate consumer awareness and media exposure. As part of this celebratory event, we are partnering with First Book, a nonprofit organization that gives children from low-income families the opportunity to read and own their first new books. Through First Book, we will donate $1 million worth of reading programs to literacy organizations [to benefit] children and families who may not otherwise have access to these resources.
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Janet Spavlik
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