Hooked on Rapid Growth
Chip Paucek, Hooked on Phonics CEO, offers a behind-the-scenes look at his company’s major expansion and new products.
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Take the product packaging for example; our “Learn to Read” program was sold in a large, brown cardboard box. This was something we obviously needed to address before we could launch our product [in retail outlets].
• What was your vision for HOP when you took over as CEO at the end of 2005?
Paucek: Our vision was two-fold: [First, to] make “Hooked on Phonics” available to consumers on a wider scale through mass-market retail distribution; and [second, to] extend and diversify the “Hooked on” product line through the addition of new programs for infants and toddlers, language products, and [electronic learning aids] with partners such as [Bannockburn Ill.-based toy developer] Zizzle.
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Janet Spavlik
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