Hooked on Rapid Growth
Chip Paucek, Hooked on Phonics CEO, offers a behind-the-scenes look at his company’s major expansion and new products.
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• What have been the challenges of adapting to new ownership?
Paucek: Whenever a company goes through a major change, such as what we’ve experienced, there are always challenges. In our case, because the company’s DNA was entirely direct response, we needed to build a team with both sales and packaged-goods experience.
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Janet Spavlik
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