Hooked on Rapid Growth
Chip Paucek, Hooked on Phonics CEO, offers a behind-the-scenes look at his company’s major expansion and new products.
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• Hooked on Phonics now offers foreign-language products, such as “Hooked on Spanish” and “Hooked on Chinese.” What are your plans for reaching these markets and for expanding globally?
Paucek: We’ve seen a strong need for reading programs in markets all over the world. In response, we’ve released more than a dozen “Hooked on” language titles, including “Hooked on English,” our ESL [English as a second language] product, and other international languages, such as Spanish, Portuguese, Russian, Chinese, Korean and many others.
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Janet Spavlik
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