Hooked on Rapid Growth
Chip Paucek, Hooked on Phonics CEO, offers a behind-the-scenes look at his company’s major expansion and new products.
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Paucek: That’s a great question. This year marks Hooked on Phonics’ 20th anniversary and, in celebration of this milestone, we are partnering with Zizzle on a mobile marketing tour called “Hooked on Phonics HOP Across America.” Visiting 10 key U.S. markets, the tour is designed to get parents and kids excited about reading and to show them how much fun learning to read can be.
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Janet Spavlik
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