Combating the Higher-Ed Used Book Market
Packback Findings
All of the above take significant time and tedious effort. In the meantime, students remain content with the used book market and revenue is lost. Upon observing these barriers, Packback developed an additional solution by creating a 24-hour digital textbook rental for $3-5 per day. The intent is to provide an affordable alternative to the used book option, thus decreasing the immediate student rush towards the secondary market during the first few weeks of the semester. Students are incented, by both price and convenience, to hold off purchasing a used textbook, and instead rent digitally as they encounter their first assignments. This allows adequate time to analyze each professor's teaching style and decide how often a textbook is used in a course. If the student needs the book regularly, she has the ability to convert money spent on daily rentals towards an extended semester or yearlong rental at the standard publisher-listed digital price.
- Companies:
- McGraw-Hill Companies
- Sage Publications