Combating the Higher-Ed Used Book Market
Higher-ed publishers can reclaim lost revenue streams by increasing rate of digital adoption.
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Mike Shannon
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Conclusion
Aside from the drastic loss of revenue to the used book market, the core issue here is not about physical vs. digital or even new vs. used. Those are simply mediums. The core issue is around student engagement. Improvements on the industry, professor, and student fronts all rely on enhancing the direct engagement between learning companies, professors, and students. Digital format just so happens to provide the ideal medium for this engagement. Therefore, the more we can lower the barriers to digital adoption, the better position the industry will be in, both financially and academically, to shape the future of learning.
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- Companies:
- McGraw-Hill Companies
- Sage Publications
Mike Shannon
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