Combating the Higher-Ed Used Book Market
Higher-ed publishers can reclaim lost revenue streams by increasing rate of digital adoption.
By
Mike Shannon
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Barrier: The above model requires a lengthy administrative sales effort. Once administrators sign on for this type of program, professors must still opt in and students must then enroll in the course, accepting the automatic fees. This results in a forcibly unnatural digital adoption and slow scaling process.
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- Companies:
- McGraw-Hill Companies
- Sage Publications
Mike Shannon
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