Combating the Higher-Ed Used Book Market
Higher-ed publishers can reclaim lost revenue streams by increasing rate of digital adoption.
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Mike Shannon
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Barrier: Effectuating widespread professor adoption through course redesign is no small (or quick) task. These are developments that in theory should fundamentally change the way in which educators approach classroom learning. However, students are not organically migrating towards these products on their own accord. In a course redesign, a professor can take up to a few years to fully grasp the new technologies, while simultaneously recruiting co-workers to join in. This is because for many of the available solutions, the most effective implementation involves group buy-in and standardization of the teaching methods.
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- Companies:
- McGraw-Hill Companies
- Sage Publications
Mike Shannon
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