Combating the Higher-Ed Used Book Market
Higher-ed publishers can reclaim lost revenue streams by increasing rate of digital adoption.
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Mike Shannon
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2. Digital textbook sales through traditional retailers
Any content provider has a natural inclination to "be where the eyeballs are." This is no different in higher education publishing, although the nature of what those eyeballs seek presents a serious challenge. The used book market has been established as the de facto choice for students seeking the cheapest options to acquire textbooks. Students rush to sites such as Chegg.com and Amazon.com with a clearly defined mission of finding one thing: the lowest price for their book. The logic of following the eyeballs makes a case that these destinations are where strong sales of all products are to be made, given that such a high volume of prospective customers visit them.
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- Companies:
- McGraw-Hill Companies
- Sage Publications
Mike Shannon
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