Combating the Higher-Ed Used Book Market
Higher-ed publishers can reclaim lost revenue streams by increasing rate of digital adoption.
By
Mike Shannon
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Barrier: Students today hold a strong preference for physical formats and a desire for the cheapest price. Digital alternatives present a mental switching effort for a student who has become accustomed to studying with physical materials. Therefore, a format shift to digital requires strong incentivizing. Herein lies the problem with online used book retailers as it relates to digital adoption: when the price of an e-textbook is presented in an online catalogue, it is directly (and often drastically) undercut on price. The student customers are thus strongly price incentivized to stick with the physical format they are accustomed to.
0 Comments
View Comments
- Companies:
- McGraw-Hill Companies
- Sage Publications
Mike Shannon
Author's page
Related Content
Comments