NEW - Digital Directions: Your Digital DNA
Digital assets are the DNA of your content. How much does your organization need to change to manage them?
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Non-core functions are those that are outside our focus, are commodity activities, and are not areas of competitive differentiation. Non-core functions should be assigned to service partners.
Clearly some functions are not core to publishing organizations, such as setting up a server farm for digital file storage. But there are many aspects of digital asset management that are core functions and need to be done in-house:
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- People:
- Andrew Brenneman
- Places:
- New York City
Andrew Brenneman
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