NEW - Digital Directions: Your Digital DNA
Digital assets are the DNA of your content. How much does your organization need to change to manage them?
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• Finally, the mission of the organization in thought, word and deed was in the creation of physical books only. The digital elements used in the creation of the physical book were considered an incidental byproduct.
The situation has changed today. There has been a significant and demonstrable shift, putting the management of digital content assets in focus as a key publishing function. This is not just a matter of administrative housekeeping, but is integral to the ongoing success of a publishing organization.
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- People:
- Andrew Brenneman
- Places:
- New York City
Andrew Brenneman
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