NEW - Digital Directions: Your Digital DNA
Digital assets are the DNA of your content. How much does your organization need to change to manage them?
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• Second, there was no compelling business rationale for a comprehensive digital asset management system, other than some nebulous claims on efficiency. There was no product payoff for maintaining the digital components of books. Why? There was no electronic book marketplace, as we know it today. Plus, these works contained a large number of one-time use, licensed third-party components preventing their use in derivative products.
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- People:
- Andrew Brenneman
- Places:
- New York City
Andrew Brenneman
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