NEW - Digital Directions: Your Digital DNA
Digital assets are the DNA of your content. How much does your organization need to change to manage them?
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Not every task needs to be performed in-house, but some of them do. More importantly, publishers need to take overall responsibility and have an understanding of how to effectively work with digital assets.
Like many, I don’t believe the physical book is going away anytime soon. It is a great content delivery vehicle. However, we must treat digital files with the same reverence as cloth-bound volumes. Digital assets are the DNA of our content—DNA that can be expressed in a variety of ways: physical book, e-book, within online services, delivered via RSS feeds, and so on. Asset management is all about the stewardship of the digital DNA. And it is a core function of the publishing organization.
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- People:
- Andrew Brenneman
- Places:
- New York City
Andrew Brenneman
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