NEW - Digital Directions: Your Digital DNA
Digital assets are the DNA of your content. How much does your organization need to change to manage them?
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• Chunking of content, an editorial process that breaks up the content into parts, that can be licensed, distributed, combined and used in new ways.
• Creating descriptive metadata. While this sounds technical, it really is not—no more so than compiling catalog information, albeit in a more structured fashion. Metadata allows the content to be distributed, discovered and used by specific communities and marketing channel partners.
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- People:
- Andrew Brenneman
- Places:
- New York City
Andrew Brenneman
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