NEW - Digital Directions: Your Digital DNA
Digital assets are the DNA of your content. How much does your organization need to change to manage them?
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Content management was off the table as a strategic priority. The reasons were clear:
• Outsourcing of compositing and printing put staff in a position where they were only indirectly involved in the final stages of book production. This yielded quite a savings, but publishing organizations were no longer directly involved in managing digital assets.
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- People:
- Andrew Brenneman
- Places:
- New York City
Andrew Brenneman
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