NEW - Digital Directions: Your Digital DNA
• Creation and management of device-specific book-design style sheets that allow the product experience to be consistent across a variety of delivery platforms.
• Rights clearance to enable the delivery of content in a variety of formats, devices and combinations.
Editorial. Marketing. Design. Rights clearance. These are core activities, electronic or otherwise, that should remain within the publishing organization. Publishing organizations that do not directly manage how their content is chunked, tagged and designed will relinquish control of the quality of their digital offerings and the ways in which they can be marketed. They also will relinquish this control—and therefore control of the marketplace—to other parties that understand the strategic value of these functions.
- People:
- Andrew Brenneman
- Places:
- New York City