NEW - Digital Directions: Your Digital DNA
Digital assets are the DNA of your content. How much does your organization need to change to manage them?
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This shift has been caused by digital distribution—both the distribution of salable electronic content, as well as the dissemination of content to support online marketing programs through search engines. These activities are neither optional nor speculative, and they require us to manage digital assets in a systematic way.
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- People:
- Andrew Brenneman
- Places:
- New York City
Andrew Brenneman
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