Digital Directions: Does Design Matter in Digital Distribution?
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The ability or desire to invest and develop competency in digital-content design will vary from organization to organization. Indeed, it may vary across publishing programs within an organization. However, some common themes emerge:
• Strategy: Design is of strategic value. Design facilitates communication of content and is necessary to support the publishing organization’s brand to authors and the marketplace. Design is in the publisher’s vested interest.
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Andrew Brenneman
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