Digital Directions: Does Design Matter in Digital Distribution?
The decision to off-load digital-content design from publisher to distributor was a pragmatic one and helped get these programs off the ground. But it raised the question of whether publishers should be doing design at all. The content was what the market wanted, after all.
Is Design Important?
Tim Jones, art director at Harvard University Press, thinks so. “It is strategic. Our mission is facilitating communication of ideas, and design—both how the information is structured and how the page is visually designed—is an important part of that. It is not about being the coolest kid on the block,” says Jones, “but in facilitating communication.