Digital Directions: Does Design Matter in Digital Distribution?
• The hard truth: Each delivery device and platform will require differential design treatment to some degree.
• Technologies: “Web-ready” PDFs are not a long-term solution. PDFs allowed for some quick wins in digital delivery, helped everyone get their feet wet, and primed the digital ecosystem. But paper-page design will not provide optimal cross-platform presentation. Moving toward XML-based-production approaches will help support cross-device delivery, but the hard work of designing for different delivery modes remains. XML is a component to success, but not a panacea.