Digital Directions: Does Design Matter in Digital Distribution?
I’ll be the first to admit it: This is a big deal for publishers, an area of long-term, fundamental change. It is also a key factor for successfully making the leap into digital content.
Andrew Brenneman is managing director of Finitiv, a digital media consultancy. He has 20 years of experience leading pioneering digital media initiatives in publishing and advertising, including NETg’s Skill Builder, Thomson Learning’s WebTutor, FreeMark Mail and MSDewey.com. Brenneman also founded the Digital Media Group of The University of Chicago Press Books Division, where he led digital distribution and the development of The Chicago Manual of Style Online.